INTERCULTURAL COMMUNICATION PROBLEMS IN THE TOURISM INDUSTRY

Abstract

Communication plays a vital role in all areas of social life and is a key element in the development and transmission of culture. In today’s globalized world, issues such as cultural diversity and intercultural dialogue receive significant attention. Cultural differences are considered one of the central topics in the field of intercultural communication studies. Tourism is also closely connected to communication, and it is one of the biggest industries around the world. Understanding the intercultural communication plays a crucial role to improve the tourism industry and quality of serving foreign people when it comes to develop it. This study examines the main problems of tourism industry in terms of communicative way and suggest valid solutions which are already taken into action in developed countries. Key words:tourism industry, language barriers, cross-cultural interaction, tourism satisfaction, global tourism, cultural differences. Introduction. Tourism is a major global economic driver, which provides people with services during traveling, contributing approximately 10% of global GDP and 1 in 10 jobs in 2023. It is one of the great industries that can evolve countries’ economy significantly if it can be regulated properly. Uzbekistan is also trying to enhance the opportunities and quality of its industry as well as other countries. Tourism represents a substantial and fast-growing sector of the economy of Uzbekistan. According to Wikipedia, previous statistics indicates that the government of Uzbekistan under President Shavkat Mirziyoyev has invested heavily in developing tourism as a high-growth potential industry, resulting in an increase in international arrivals from approximately 1 million in 2016 to 7 million in 2023. And today, the number of visitors is even more than last years because of systematic approach towards developing tourism. However, achieving success in tourism requires great effort. In many ways, it can be central issue because of cultur