COGNITIVE DISSONANCE AND POLITICAL ALLEGIANCE: A STUDY OF PARTISAN IDENTITY DEFENSE
Abstract
This article examines how cognitive dissonance shapes political allegiance and motivates individuals to defend partisan identities even when confronted with contradictory evidence. Drawing from contemporary psychological and political communication research, the study highlights the interplay between self-concept, social identity, and motivated reasoning. The findings underscore how dissonance-reduction strategies support polarization and resistance to factual information, emphasizing the need for nuanced approaches to political dialogue and media literacy.
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References
- Festinger, L. A Theory of Cognitive Dissonance. Stanford University Press.
- Tajfel, H., & Turner, J. An integrative theory of intergroup conflict. Psychology of Intergroup Relations.
- Haidt, J. The Righteous Mind: Why Good People Are Divided by Politics and Religion. Vintage.
- Taber, C., & Lodge, M. Motivated skepticism in the evaluation of political beliefs. American Journal of Political Science.
- Nyhan, B., & Reifler, J. The roles of information deficits and identity threat in the prevalence of misperceptions. Journal of Elections, Public Opinion and Parties.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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